Ventes-privee.com

Vente-privee.com is a site offering private sales, where you need to be member of the site to be able to participate to the sales.
Many items are sold on the sites everyday, thes concept is to have different brand selling products of their brands on a defined day with defined hour.
Items can be either underwear, handbags, clothes, watches but also luxury food such as caviar or champagne, with brand as Guess, Calvin klein, Dolce Gabbana etc... But also cars and appartments!

There is a very interesting article on the website l'entreprise.com about the comapny vente-privee.com. http://www.lentreprise.com/diaporama/dans-les-coulisses-de-vente-privee-com_20551.html

As we can see Vente-privee made a turnover in 2008 of 510 millions euros, employed 300 persons and have around 7,5 millions of customers, all this numbers in a crisis period!

With this success, Vente-privee is attracting more and more companies which wants to sells their leftovers.
The company Vente-privee do have some competitors such as www.brandalley.com or www.bazarchic.com but the difference is that first of all vente-privee is the leader in France and second of all it does not hesitate to invest in the marketing; design and communication department.

The company gets its revenus from commision taking on the sales, but also with some partnership and advertising on their site.
Vente privee can also sells to its suppliers a market segment study due to the result of every sales.

There is many advantages, first of all for the customers :

-Do not need to wait for sales period
-On line shopping which can save time.
-Beeing able to buy luxury brand saving 70% of money
-Awareness of new tendancies

For the suppliers, the main advantages is to be able to sales their leftovers, to destock, but in a way that does not hurt their images, due to the design, the communication of their brand by the site. Futhermore the customer needs to be member but also needs to subscribe to the sales which does not gives him the impression of a usual way to purchasing the brand, "it is just an opportunity not to miss".

The company vente-privee is using a very good economic model, it receive from the brand some samples, with the number of product to sell, then communicate on the sales and vente-privee is purchasing from the suppliers only when the sells with the customer is done.

We can apply this concept to the industry of "Art gallery". This is actually an industry reserved to certain consumer, but such as luxury brand.
The fact to aplly this model to "Art Gallery" it will be for suplliers a way to be more known, and making more sales on the same model as suppliers on vente-privee.com

The advantages for customer is somehow the same as for vente privee, beeing aware of art tendancies, no needs to attend art exhibition, be able to buy art items.

There is actually one website that is selling art items www.bestmarques.com , which works on the same concept as vente-privee but have an 'art gallery' section.