Class course :"Vente privée" model

By Isabelle Polomack, Manh Nguyen, Alexandra Gagny, David Caine & Claire Allocco.

Other industry : Cave Privée Model

Revenue sources :

-Partnership
-Sales on website
-Advertising

Problem solved for suppliers :

-Permit to exhaust stocks of wine producers
-Possibility to be better known to a larger public worldwide
-Export shipping (reach a diversified market internationally)

Problems solved for customers :

-Add advices from 'connaisseurs' (oenologue) + Food & Wine matching ideas (receipes, dinner ideas)
-Receive at home your exclusive drinks (not problem to carry heavy bottles!)
-Create special gift box packaging(champagne)
-Have access to exclusive bottles (not available on supermarkets or wine shops), little producers, organic wines & champagnes
-Extra information in web site with detailed proprieties, chateaux (pictures, interviews with producers & owners)
-Interactive website with rating from customers/clients (blog with rates)

Problems solved for owners :

-No storage in their own warehouse, directly purchase from wine producers
-Partnership
-Negotiate special contracts
-Cooperative Model
-Pre-sell strategy (limited, harvest...)