Conserve

Anita Ahuja and her engeener husband created "Conserve".
Conserve is a NGO who created a way to recycle plastic garbage coming from New Dehli in India into unique items. The NGO employed people from the shanty town and contribute for the protection of the environnement.

It is without any doubt an engagement for humanity. The technology used is the process of plastic recycling.

Communication is also of course used in order to communicate about the items.

The model used is on-line services.

People feels concerned when they are buying this kind of products, they are feeling involved in a humanity action. Futhermore it is unique items even though items have to pleased the US and the europeean market.

The creation of the items have an added value because they are created by an NGO.

The revenues are coming from the sold items. The devellopment of a NGO is very difficult because a NGO have to follows many rules.

There is not any direct competitors except competitors from other countries such as www.highbeam.com in Kenya.