Business analysis of Boo.com

Boo. Com is a travel website which proposed reviews written by travelers.

Many informations are given by people who have been into a place.
A lot of informations are given on the website concerning, hotels, guide, attractions, restaurant and night life.
You can actually checked opinion on a selected place, hotel or attraction, or also checked the best rate available to be either directed on the official website of the selected place or a booking website.
The website is very attractive and helps a lot the consumer, a lot of suggestion of restaurant or attraction by free referencing which can attract many partners to work with boo.com.

In order to fully enjoyed the website there “user registration” which the consumers needs to provides information.

According to the business model registration allows inter-session tracking of user surfing, which can generate some targeted advertising campaign.

In this website Boo.com is helping buyers and sellers without being involved in the transaction.
Boo.com is facilitate the transaction by giving reviews, suggestion and provides best rates or needed link. (Metamediary)

It is strictly about services; the websites boo.com does not provides any goods.

We can say that it is a “lease” the user is taking an agreement when a hotel room is purchasing, and does not belong to him anymore when the expiration date is over.

I do supposed that official hotel booking such as “Thomas cook” or Booking.com must reverse fees to Boo.com when the website is redirecting the consumer to this kind booking travel site.

We can see a social networking service, individual people are connecting themselves in order to gives review to some others individual.

There is no fees for the subscription.

It actually here measures the usage of the website by the consumer.


The two main competitors for boo.com are :

http://www.expedia.com/
http://www.tripadvisor.com/

Boo.com could differentiate itself by offering different services such as application for Iphone, or links on popular website such as facebbok, games with possibility to earn voucher for traveling and restaurant, partner with some travelling package agencies such as “smartbox”.