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vendredi 20 novembre 2009
mardi 3 novembre 2009
99 Designs...
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99 Design
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dimanche 1 novembre 2009
samedi 10 octobre 2009
Class course :"Vente privée" model
By Isabelle Polomack, Manh Nguyen, Alexandra Gagny, David Caine & Claire Allocco.
Other industry : Cave Privée Model
Revenue sources :
-Partnership
-Sales on website
-Advertising
Problem solved for suppliers :
-Permit to exhaust stocks of wine producers
-Possibility to be better known to a larger public worldwide
-Export shipping (reach a diversified market internationally)
Problems solved for customers :
-Add advices from 'connaisseurs' (oenologue) + Food & Wine matching ideas (receipes, dinner ideas)
-Receive at home your exclusive drinks (not problem to carry heavy bottles!)
-Create special gift box packaging(champagne)
-Have access to exclusive bottles (not available on supermarkets or wine shops), little producers, organic wines & champagnes
-Extra information in web site with detailed proprieties, chateaux (pictures, interviews with producers & owners)
-Interactive website with rating from customers/clients (blog with rates)
Problems solved for owners :
-No storage in their own warehouse, directly purchase from wine producers
-Partnership
-Negotiate special contracts
-Cooperative Model
-Pre-sell strategy (limited, harvest...)
Other industry : Cave Privée Model
Revenue sources :
-Partnership
-Sales on website
-Advertising
Problem solved for suppliers :
-Permit to exhaust stocks of wine producers
-Possibility to be better known to a larger public worldwide
-Export shipping (reach a diversified market internationally)
Problems solved for customers :
-Add advices from 'connaisseurs' (oenologue) + Food & Wine matching ideas (receipes, dinner ideas)
-Receive at home your exclusive drinks (not problem to carry heavy bottles!)
-Create special gift box packaging(champagne)
-Have access to exclusive bottles (not available on supermarkets or wine shops), little producers, organic wines & champagnes
-Extra information in web site with detailed proprieties, chateaux (pictures, interviews with producers & owners)
-Interactive website with rating from customers/clients (blog with rates)
Problems solved for owners :
-No storage in their own warehouse, directly purchase from wine producers
-Partnership
-Negotiate special contracts
-Cooperative Model
-Pre-sell strategy (limited, harvest...)
jeudi 8 octobre 2009
Ventes-privee.com
Vente-privee.com is a site offering private sales, where you need to be member of the site to be able to participate to the sales.
Many items are sold on the sites everyday, thes concept is to have different brand selling products of their brands on a defined day with defined hour.
Items can be either underwear, handbags, clothes, watches but also luxury food such as caviar or champagne, with brand as Guess, Calvin klein, Dolce Gabbana etc... But also cars and appartments!
There is a very interesting article on the website l'entreprise.com about the comapny vente-privee.com. http://www.lentreprise.com/diaporama/dans-les-coulisses-de-vente-privee-com_20551.html
As we can see Vente-privee made a turnover in 2008 of 510 millions euros, employed 300 persons and have around 7,5 millions of customers, all this numbers in a crisis period!
With this success, Vente-privee is attracting more and more companies which wants to sells their leftovers.
The company Vente-privee do have some competitors such as www.brandalley.com or www.bazarchic.com but the difference is that first of all vente-privee is the leader in France and second of all it does not hesitate to invest in the marketing; design and communication department.
The company gets its revenus from commision taking on the sales, but also with some partnership and advertising on their site.
Vente privee can also sells to its suppliers a market segment study due to the result of every sales.
There is many advantages, first of all for the customers :
-Do not need to wait for sales period
-On line shopping which can save time.
-Beeing able to buy luxury brand saving 70% of money
-Awareness of new tendancies
For the suppliers, the main advantages is to be able to sales their leftovers, to destock, but in a way that does not hurt their images, due to the design, the communication of their brand by the site. Futhermore the customer needs to be member but also needs to subscribe to the sales which does not gives him the impression of a usual way to purchasing the brand, "it is just an opportunity not to miss".
The company vente-privee is using a very good economic model, it receive from the brand some samples, with the number of product to sell, then communicate on the sales and vente-privee is purchasing from the suppliers only when the sells with the customer is done.
We can apply this concept to the industry of "Art gallery". This is actually an industry reserved to certain consumer, but such as luxury brand.
The fact to aplly this model to "Art Gallery" it will be for suplliers a way to be more known, and making more sales on the same model as suppliers on vente-privee.com
The advantages for customer is somehow the same as for vente privee, beeing aware of art tendancies, no needs to attend art exhibition, be able to buy art items.
There is actually one website that is selling art items www.bestmarques.com , which works on the same concept as vente-privee but have an 'art gallery' section.
Many items are sold on the sites everyday, thes concept is to have different brand selling products of their brands on a defined day with defined hour.
Items can be either underwear, handbags, clothes, watches but also luxury food such as caviar or champagne, with brand as Guess, Calvin klein, Dolce Gabbana etc... But also cars and appartments!
There is a very interesting article on the website l'entreprise.com about the comapny vente-privee.com. http://www.lentreprise.com/diaporama/dans-les-coulisses-de-vente-privee-com_20551.html
As we can see Vente-privee made a turnover in 2008 of 510 millions euros, employed 300 persons and have around 7,5 millions of customers, all this numbers in a crisis period!
With this success, Vente-privee is attracting more and more companies which wants to sells their leftovers.
The company Vente-privee do have some competitors such as www.brandalley.com or www.bazarchic.com but the difference is that first of all vente-privee is the leader in France and second of all it does not hesitate to invest in the marketing; design and communication department.
The company gets its revenus from commision taking on the sales, but also with some partnership and advertising on their site.
Vente privee can also sells to its suppliers a market segment study due to the result of every sales.
There is many advantages, first of all for the customers :
-Do not need to wait for sales period
-On line shopping which can save time.
-Beeing able to buy luxury brand saving 70% of money
-Awareness of new tendancies
For the suppliers, the main advantages is to be able to sales their leftovers, to destock, but in a way that does not hurt their images, due to the design, the communication of their brand by the site. Futhermore the customer needs to be member but also needs to subscribe to the sales which does not gives him the impression of a usual way to purchasing the brand, "it is just an opportunity not to miss".
The company vente-privee is using a very good economic model, it receive from the brand some samples, with the number of product to sell, then communicate on the sales and vente-privee is purchasing from the suppliers only when the sells with the customer is done.
We can apply this concept to the industry of "Art gallery". This is actually an industry reserved to certain consumer, but such as luxury brand.
The fact to aplly this model to "Art Gallery" it will be for suplliers a way to be more known, and making more sales on the same model as suppliers on vente-privee.com
The advantages for customer is somehow the same as for vente privee, beeing aware of art tendancies, no needs to attend art exhibition, be able to buy art items.
There is actually one website that is selling art items www.bestmarques.com , which works on the same concept as vente-privee but have an 'art gallery' section.
mercredi 23 septembre 2009
Business analysis of Boo.com
Boo. Com is a travel website which proposed reviews written by travelers.
Many informations are given by people who have been into a place.
A lot of informations are given on the website concerning, hotels, guide, attractions, restaurant and night life.
You can actually checked opinion on a selected place, hotel or attraction, or also checked the best rate available to be either directed on the official website of the selected place or a booking website.
The website is very attractive and helps a lot the consumer, a lot of suggestion of restaurant or attraction by free referencing which can attract many partners to work with boo.com.
In order to fully enjoyed the website there “user registration” which the consumers needs to provides information.
According to the business model registration allows inter-session tracking of user surfing, which can generate some targeted advertising campaign.
In this website Boo.com is helping buyers and sellers without being involved in the transaction.
Boo.com is facilitate the transaction by giving reviews, suggestion and provides best rates or needed link. (Metamediary)
It is strictly about services; the websites boo.com does not provides any goods.
We can say that it is a “lease” the user is taking an agreement when a hotel room is purchasing, and does not belong to him anymore when the expiration date is over.
I do supposed that official hotel booking such as “Thomas cook” or Booking.com must reverse fees to Boo.com when the website is redirecting the consumer to this kind booking travel site.
We can see a social networking service, individual people are connecting themselves in order to gives review to some others individual.
There is no fees for the subscription.
It actually here measures the usage of the website by the consumer.
The two main competitors for boo.com are :
http://www.expedia.com/
http://www.tripadvisor.com/
Boo.com could differentiate itself by offering different services such as application for Iphone, or links on popular website such as facebbok, games with possibility to earn voucher for traveling and restaurant, partner with some travelling package agencies such as “smartbox”.
Many informations are given by people who have been into a place.
A lot of informations are given on the website concerning, hotels, guide, attractions, restaurant and night life.
You can actually checked opinion on a selected place, hotel or attraction, or also checked the best rate available to be either directed on the official website of the selected place or a booking website.
The website is very attractive and helps a lot the consumer, a lot of suggestion of restaurant or attraction by free referencing which can attract many partners to work with boo.com.
In order to fully enjoyed the website there “user registration” which the consumers needs to provides information.
According to the business model registration allows inter-session tracking of user surfing, which can generate some targeted advertising campaign.
In this website Boo.com is helping buyers and sellers without being involved in the transaction.
Boo.com is facilitate the transaction by giving reviews, suggestion and provides best rates or needed link. (Metamediary)
It is strictly about services; the websites boo.com does not provides any goods.
We can say that it is a “lease” the user is taking an agreement when a hotel room is purchasing, and does not belong to him anymore when the expiration date is over.
I do supposed that official hotel booking such as “Thomas cook” or Booking.com must reverse fees to Boo.com when the website is redirecting the consumer to this kind booking travel site.
We can see a social networking service, individual people are connecting themselves in order to gives review to some others individual.
There is no fees for the subscription.
It actually here measures the usage of the website by the consumer.
The two main competitors for boo.com are :
http://www.expedia.com/
http://www.tripadvisor.com/
Boo.com could differentiate itself by offering different services such as application for Iphone, or links on popular website such as facebbok, games with possibility to earn voucher for traveling and restaurant, partner with some travelling package agencies such as “smartbox”.
samedi 25 juillet 2009
Innocentive thinking
What to do to make Innocentive less limited?
Propositions:
- Translations according to the localisation.
- Propose Visual thinking and visual explanations.
- Do advertising (Specialized newspaper, website, professional channels...).
- Partnership.
- Make companies discover the product by sending email or better would be paper (even if it is more limitated).
- Propose contest.
Propositions:
- Translations according to the localisation.
- Propose Visual thinking and visual explanations.
- Do advertising (Specialized newspaper, website, professional channels...).
- Partnership.
- Make companies discover the product by sending email or better would be paper (even if it is more limitated).
- Propose contest.
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